Are you a brand whore? Well Alex Bell Chief executive of Dominion Group hopes you are. The self-confessed brand victim has just launched the Chic investment fund, which gives investors the option to cash in on the luxury market. The fund will enable people to invest in 61 big names covering 2,300 brands including, Miu Miu, Stella McCartney and Ralph Lauren. Mr. Bell admits that designer names are now common currency, they have left behind the super-beautiful, super-elite and are now accessible for most of us. I think that means he just called everyone ugly and common! Mawhhaha!